Keyword with no adsense value?

[JimmyChen]

While doing keyword research, some of the acceptable KW
(Count > 30, Competition < 25,000) has no Adsense value.
Google will display "Not enough data to give estimates." for these type of KWs.

What do you do with these acceptable KW then?

Do you still use it to drive traffic to your site in general hoping that the visitor will visit your other links with high value Adsense KW?

[Sydney]

Yes, there are many keywords like that. Whether I use them or not depends on just how great the numbers are. If they're really, REALLY good I will have an article written anyway and make a point of monetizing that page in some way (if possible): a product of my own, a Clickbank book, an affiliate product or a big splashy promotion for another page that has a really high payout. If the numbers are just so-so, though, I don't bother.

[mfoster7]

As noted at the start of this thread, when using Google's Traffic Estimator (https://adwords.google.com/select/TrafficEstimatorSandbox)tool, you do get a lot of "not enough data to give estimates" responses - which is a real bummer when you've got keywords with a decent number of daily searches and low competition.

Given Google's additional detail (below in blue) on the meaning of their "not enough data" feedback, it reinforces Sydney's recommendations in her posting above.

Google explains that the problem with a "not enough data" keyword may be more than simply a lack of information. To Adwords customers, they state:

"The Traffic Estimator includes samples of historical ad performance (for your ads and other ads using similar keywords) in its calculations.

If you see 'Not enough data to give estimates' next to any of your keywords, the Traffic Estimator has determined, based on this sampling, that your ad will likely not receive impressions or clicks on any search results page or other ad space. This occurs when your cost-per-click (CPC) bid and Quality Score aren't sufficient to earn an ad position, or when we don't have enough data to make an accurate prediction."

And they explain elsewhere that "Quality Score is the basis for measuring the quality and relevance of your ads and determining your minimum CPC bid for Google and the search network. This score is determined by your keyword's clickthrough rate (CTR) on Google, and the relevance of your ad text, keyword, and landing page.

We believe high quality ads attract more clicks, encourage user trust, and result in better long-term performance. To encourage relevant and successful ads within AdWords, our system defines a Quality Score to set your keyword status, minimum CPC bid, and ad rank for the ad auction."

[Sydney]

Mike, you are right that we are wandering into "Dark Territory" when we use keywords with "Not enough data" responses. If the WT numbers are high, I usually use them anyway - especially if I am lacking in "ideal" keywords. This is especially true if I have other monetization on the site, like an info product owned by me.